The Dodge boys had to know they had a winner when their bold Ram Pickup debuted in 1999. Few trucks have turned as many heads, or prompted so much comment. Whether decked out in Sport trim or wearing conventional chrome on its chest-thumping grille, this is macho mentality sculpted in steel. Those whod like a little more muscle, like TVs Tim the Tool Man, you want more power? Say no more. Demand for the Ram Pickup is still strong. When pickup owners try to sleep on the idea of buying a new truck, they count Rams.