List price is retail book as equipped - special price is my price which is similar on this vehicle because Civics are EXTREMELY desirable right now (reliability & MPG's) and I pay dearly to get my hands on one : ), , Please note that the "special" price is often not applicable with alternative finance. What is alternative finance??? Alternative or Special Finance is finance provided for people whose circumstances make it difficult for them to get a conventional loan. That could mean bad or no credit, a job that does not provide a pay stub, history of bankruptcy and/or repossesion etc. In these cases the bank or finance company sets the price of the vehicle. Since my cars are competitively priced to begin with it is typically a much better value than going to a "Buy Here Pay Here" lot. Plus it is a real loan that builds real credit.