The Chevrolet Colorado is Chevy's entry in the highly competitive compact pickup segment. As with most of its modern competitors, the Colorado is closer to midsize than compact, and thus offers a reasonable amount of hauling capability without requiring one to upgrade to a more expensive, less maneuverable full-size truck. The Chevy's affordable price makes it particularly appealing to budget-minded truck buyers and fleet managers.The Colorado's aggressive, angular styling makes big promises of power, ruggedness and capability.