The best-selling Impreza is the outrageous WRX. The WRX began in Japan in 1993 as a homologation special, a limited-production model built to satisfy production requirements for the World Rally Championship. WRX comes with a Momo steering wheel. , Subaru says the usual demographic analysis doesn't fit the WRX. Instead they're looking at psychographics, which means that if you want a car like this, you want this car, regardless of your age, gender or income level: If you have to ask why, you won't understand the answer., , The WRX appealing to enthusiasts who aren't necessarily eager to impress the neighbors but do enjoy driving a very capable automobile.