The Kia Optima is more appealing than ever as an alternative to mid-size stalwarts like the Toyota Camry and Honda Accord. This sedan is loaded with thoughtful features, most executed in effective style. It's functional, roomy and in most respects, pleasing to the senses. The driver's seat is more supportive than the front passenger seat with good upper side bolsters and modestly cupped bottom cushions. The Cloth upholstery feels durable. The engine is surprisingly peppy, thanks to the best-in-class torque. Brake pedal feel on the car we drove was solid and firm, with equally comforting response from the four-wheel discs. The Optima is every bit as good as any equally equipped, direct competitor. It's as solid, comfortable, quiet, as well built, and as economical. And feature for feature, it costs substantially less than all of them. It's a deal.