CLEAN CARFAX! ONE OWNER! Since its introduction in 1995, the midsized Tacoma pickup has proven its value to Toyota in two ways. The first is the simplest - Tacoma has become the top selling truck in its segment. The second reason is less obvious but no less important. Tacoma provided a template for Toyota to follow in the development of Tundra. Tacoma secures its market share by offering the kind of soup-to-nuts variety that American pickup buyers have come to expect—and demand. No truck can match the reliability and proven quality of a TACOMA! Toyota/Volvo of Keene!